CLIENT
TASK
Ad Campaign Design
Concept
Old
campaigns
campaigns
Results
by 17%
Boxberry — Delivery Service
Develop a concept for an advertising campaign that differs from previous ones and showcases the exceptional speed of deliveries
One of the key customer segments using Boxberry’s delivery service is small independent businesses selling handmade goods. Inspired by this, I decided to use the visual of a candle.
At first, I explored this idea by looking for images of candles that resembled delivery boxes in shape. I also liked the idea that a lit candle must be delivered quickly before it burns out, reinforcing the urgency of fast delivery.
Building on this idea, I looked for other fragile and time-sensitive objects that further emphasize the need for speed, such as delicate flowers and quickly ripening fruits.
I decided to move forward in this direction and develop the concept further.
A burning candle, reinforcing the urgency of fast delivery.
A fragile flower, emphasizing the care needed in transportation.
Each visual highlights the need for swift and
careful delivery, aligning with Boxberry’s commitment to efficiency and reliability.
careful delivery, aligning with Boxberry’s commitment to efficiency and reliability.
Deliveries from small independent stores increased
A rapidly ripening banana, illustrating
the importance
of speed.
the importance
of speed.
